Tamerlan Karimli
Bachelor's thesis
Marketing and Consumer Behavior
Marketing and Consumer Behavior
Abstract:
This Bachelor work investigates what is the relationship between Marketing and Consumer Behavior at food retailer as TESCO. The thesis tries to explore how consumer behavior is interacting with the marketing mix, commercial and social aspects. The bachelor thesis focuses on revealing and analyzing how and why consumer behavior is influenced by the four elements of marketing mix. Therefore, the thesis …moreAbstract:
This Bachelor work investigates what is the relationship between Marketing and Consumer Behavior at food retailer as TESCO. The thesis tries to explore how consumer behavior is interacting with the marketing mix, commercial and social aspects. The bachelor thesis focuses on revealing and analyzing how and why consumer behavior is influenced by the four elements of marketing mix. Therefore, the thesis …more
Language used: English
Date on which the thesis was submitted / produced: 10. 4. 2018
Identifier:
https://is.vsfs.cz/th/v08rh/
Thesis defence
- Date of defence: 6. 6. 2018
- Supervisor: Mgr. Ing. Dominik Stroukal, Ph.D.
- Reader: Ing. Andrej Mazán, MBA
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance
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