Economic Analysis of Media Market: A Case Study of a fashion magazine – Ksenia Shapko
Ksenia Shapko
Bachelor's thesis
Economic Analysis of Media Market: A Case Study of a fashion magazine
Abstract:
The bachelor thesis deals with the economic analysis, in particular with marketing research of Vogue magazine. The aim is to define and prove social trends and offer possibilities of economical success increase. The first theoretical part is dedicated to market and marketing theory, questionnaire creation rules, Vogue historical overview and its positioning today. The practical part is devoted to the …more
Language used: English
Date on which the thesis was submitted / produced: 15. 3. 2017
Thesis defence
- Supervisor: Ing. Petr Procházka, MSc Ph.D.
Citation record
ISO 690-compliant citation record:
SHAPKO, Ksenia. \textit{Economic Analysis of Media Market: A Case Study of a fashion magazine}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/5demmd/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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