The Importance of Business Ethics and CSR, with an Analysis of Lush and its Philosophy

Barbora Hronková

Bakalářská práce

Abstract:

This bachelor thesis studies business ethics and corporate social responsibility (CSR) and its importance in the business environment. Business ethics and CSR are becoming more discussed themes in recent years. The bachelor thesis is separated into two main parts. The theoretical part is based on literary research of selected literature. The first part of this thesis's theoretical part determines business ethics concepts, states five theories and attitudes. The second part examines the definition of corporate social responsibility and the triple bottom line. It investigates all three pillars and specifies what belongs to the economic, social, and environmental areas. The practical part focuses on the analysis of how people react to companies' unethical behavior. For the research, I use an online survey, which consists of examples of unethical behavior, and the respondents have to choose how they would respond. In the practical part, I also focus on the company Lush and the principles Lush stands for.

Keywords

Business Ethics, CSR, Corporate Social Responsibility, Values, Unethical Behavior, Lush, Triple Bottom Line

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2021

Obhajoba závěrečné práce

• Vedoucí: Daniel Rosenhaft Swain, Ph.D. MA

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration