Reklama a její vliv na adolescenty a jejich chování – Mgr. Petra Doležalová, DiS.
Mgr. Petra Doležalová, DiS.
Bachelor's thesis
Reklama a její vliv na adolescenty a jejich chování
Advertising and its influence on adolescents and their behavior
Abstract:
Ve své bakalářské práci „Reklama a její vliv na adolescenty a jejich chování“ se zaměřuji na problematiku reklamy, tvorbu reklamní kampaně, jednotlivé reklamní nástroje, na účinnost reklamy, a její vliv na člověka, zejména na adolescenty. Práce je rozdělena na část teoretickou a praktickou. V teoretické části se věnuji marketingu, samotné reklamě, její historii, druhům a nástrojům reklamy. Zabývám …moreAbstract:
The aim behind this bachelor´s thesis was to explore the area of advertising, including the creation of advertising campaign, the use of particular advertising tools and the assessment of advertising effectiveness. The possible impact of advertising on adolescent is also discussed. The thesis is divided into two parts, theoretical and practical one. Theoretical part of the thesis deals with the concept …more
Language used: Czech
Date on which the thesis was submitted / produced: 22. 4. 2014
Identifier:
https://is.muni.cz/th/q78r7/
Thesis defence
- Date of defence: 12. 5. 2014
- Supervisor: RNDr. Barbora Javorová
- Reader: Ing. Mgr. Miroslava Černá
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Pedagogická fakultaMasaryk University
Faculty of EducationBachelor programme / field:
Specialization in Education / Teacher Education - Vocational Training
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