Social Network and its marketing potential for Small and Medium Enterprises(SME) – Ing. Viktor Terez
Ing. Viktor Terez
Bachelor's thesis
Social Network and its marketing potential for Small and Medium Enterprises(SME)
Social Network and its marketing potential for Small and Medium Enterprises(SME)
Abstract:
Práce se zaměřuje na problematiku sociálních sítí a jejich potenciál pro rozvoj malých a středních podniků.Hlavním cílem práce je analyzovat koncept reklamy malého podniku v ČR prostřednictvím sociálních sítí . Na začátku práce jsou popsány základní principy marketingu na internetu. Praktická část práce popisuje všechny kroky potřebné k podpoře podnikání v sociálních sítích. Kampaň jedné společnosti …moreAbstract:
The thesis addresses the issue of social networks and their potential to develop small and medium businesses. The main aim of the thesis is to analyse the concept of advertising through a social network for small business. At the beginning of the thesis, the basic principles of marketing on the Internet are described. The practical part of the work describes all steps needed to promote one’s business …more
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2014
Identifier:
https://is.vsfs.cz/th/pne61/
Thesis defence
- Date of defence: 19. 6. 2014
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: M.A. Ondřej Kotouč
Citation record
ISO 690-compliant citation record:
TEREZ, Viktor. \textit{Social Network and its marketing potential for Small and Medium Enterprises(SME)}. Online. Bachelor's thesis. Praha: University of Finance and Administration. 2014. Available from: https://theses.cz/id/5j95fz/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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