Influencer marketing a vliv influencerů na spotřebitele při volbě brandu – Julie Voborová
Julie Voborová
Bachelor's thesis
Influencer marketing a vliv influencerů na spotřebitele při volbě brandu
Influencer marketing and the impact of influencers on consumers when choosing a brand
Abstract:
Tato bakalářská práce se věnuje influencer marketingu a vliv influencerů na spotřebitele při volbě brandu. Práce se zabývá zejména internetovým marketingem a influencer marketingem. Dále rozebírá pojem online influencer, jakožto nástroj marketingu, porovnává dvě nejpopulárnější sociální sítě a rozebírá, jaký vliv mají influenceři na uživatele v online prostředí. V praktické části je zpracován dotazník …moreAbstract:
This bachelor thesis deals with influencer marketing and what impact influencers have on consumers when choosing a brand. The work deals mainly with internet marketing and influencer marketing. It also discusses the concept of online influencer as a marketing tool, compares the two most popular social networks, and discusses the impact influencers have on users in the online environment. In the practical …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 4. 2022
Thesis defence
- Supervisor: Mgr. Jitka Ludvíková
Citation record
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTONNEWTON College a.s.
NEWTON UniversityBachelor programme:
Economics and Management
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