Dominik Kameš
Bachelor's thesis
Etický kodex reklamy
Code of Ethics in advertising
Abstract:
Hlavním cílem této bakalářské práce je zjistit, jakým způsobem veřejnost přistupuje k reklamě a jak jí vnímá, především z etického hlediska. Dalšími cíli je prozkoumat, jak přibližně dlouhou dobu stráví lidé u televizních obrazovek, jejich reakci na reklamy a reklamní bloky v médiích. Dále je zkoumáno, do jaké míry je veřejnost ochotná reklamy vnímat nebo sledovat a v jakých médiích či jakými způsoby …moreAbstract:
The main objective of this bachelor thesis is to find out how the public perceives the advertising, particularly from an ethical perspective. Other goals are to explore how long approximately people spend their time in front of TV and their response to the ads in the media. It is also examined to what extent the public is willing to watch ads or to perceive them. Finally, it is specifically examining …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 3. 2017
Thesis defence
- Supervisor: Mgr. Jan Brabec, Ph.D.
Citation record
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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