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Bc. Daria Golovko

Bachelor's thesis

Role of social media in customers decision-making process

Role of social media in customers decision-making process
Abstract:
This text explores the role of social media in the decision-making process of hotel customers. The author provides a theoretical background on social media and its development in the tourism industry, as well as theories of social media marketing and their impact on hotel selection. In the practical part of the study, the author conducted a survey with 130 respondents, which revealed that customers …more
Abstract:
This text explores the role of social media in the decision-making process of hotel customers. The author provides a theoretical background on social media and its development in the tourism industry, as well as theories of social media marketing and their impact on hotel selection. In the practical part of the study, the author conducted a survey with 130 respondents, which revealed that customers …more
 

Keywords

Social media hotels hotel industry decision theory.
 
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2023
Identifier: https://is.ucp.cz/th/lw8ip/

Thesis defence

  • Date of defence: 5. 6. 2023
  • Supervisor: Ing. Štěpán Chalupa, Ph.D.
  • Reader: Ing. Martin Kocourek

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Full text of thesis

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Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
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