Role of social media in customers decision-making process – Bc. Daria Golovko
Bc. Daria Golovko
Bachelor's thesis
Role of social media in customers decision-making process
Role of social media in customers decision-making process
Anotácia:
This text explores the role of social media in the decision-making process of hotel customers. The author provides a theoretical background on social media and its development in the tourism industry, as well as theories of social media marketing and their impact on hotel selection. In the practical part of the study, the author conducted a survey with 130 respondents, which revealed that customers …viacAbstract:
This text explores the role of social media in the decision-making process of hotel customers. The author provides a theoretical background on social media and its development in the tourism industry, as well as theories of social media marketing and their impact on hotel selection. In the practical part of the study, the author conducted a survey with 130 respondents, which revealed that customers …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 19. 4. 2023
Identifikátor:
https://is.ucp.cz/th/lw8ip/
Obhajoba závěrečné práce
- Obhajoba proběhla 5. 6. 2023
- Vedúci: Ing. Štěpán Chalupa, Ph.D.
- Oponent: Ing. Martin Kocourek
Citační záznam
Citace dle ISO 690:
GOLOVKO, Daria. \textit{Role of social media in customers decision-making process}. Online. Bakalárska práca. Praha: University College Prague - Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o. 2023. Dostupné z: https://theses.cz/id/5lgxlk/.
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- nikomu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Bachelor programme / odbor:
Hospitality Management / Hospitality Management
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