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Bc. Bettina Asztalos

Master's thesis

Business Plan of a New Gastronomic Company

Business Plan of a New Gastronomic Company
Abstract:
Cieľom dipolomovej práce “Business Plan of a New Gastronomic Company” bolo zostaviť podnikateľský zámer nového gastronomického zariadenia, vrátane realizácie príslušných analýz, popisu plánovaných produktov, návrhu marketingovej strategie, návrhu organizačného, technického a personálneho zaistenia, spracovanie finančnej analýzy a implementačného plánu. Forma práce je rozdelená na tri časti. Prvá čast …more
Abstract:
The master thesis “Business Plan of a New Gastronomic Company” is a compilation of a business plan for a new gastronomic facility. The study’s aim is to compile a business plan of a restaurant within relevant analysis, descriptions of products offered, used marketing strategies, organizational, technical and personnel structures and a complete financial investment plan. The structure of the thesis …more
 

Keywords

podnikateľský zámer , plán business podnikanie gastronómia nová reštaurácia založenie podniku finančný Enterprise Gastronomy New Restaurant Start-up Financial
 
Language used: English
Date on which the thesis was submitted / produced: 1. 5. 2020
Identifier: https://is.vsh.cz/th/v6hak/

Thesis defence

  • Date of defence: 22. 6. 2020
  • Supervisor: doc. Ing. Jan Hán, Ph.D.
  • Reader: Ing. Martin Petříček, Ph.D.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Hospitality Management, Tourism and Marketing / Hospitality and Spa Management

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