Online advertising: a case study of a company

Ekaterina Kichneva

Bakalářská práce

Abstract:

Aim of this bachelor thesis is to develop an advertising campaign in social networks for beauty Studio "My ideal". The thesis consists of two parts: theoretical and practical. The first part of the work is based on literary research. It is focused on the basic concepts of marketing, online marketing, its pros and cons for business. Various types of advertising on the Internet and also social networks in which it is possible to place advertising was analyzed. Based on the theoretical part the tests were carried out in the practical part to identify the strengths and weaknesses of the business using SWOT and PESTLE. During the research statistics in social networks before and after the advertising campaign were analyzed. In this part of the work, goals were set that must be achieved in the end of the work. After the theoretical and practical part follow results and discussion and conclusion in which the results of the work will be summed up.

Keywords

Business promotion, Internet, social networks, web-sites, marketing, Vkontakte, You Tube, Facebook, advertising

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Miloš Ulman, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration