Development and implementation of an online marketing strategy for the launch of a new business – Wael Hannachi
Wael Hannachi
Master's thesis
Development and implementation of an online marketing strategy for the launch of a new business
Development and implementation of an online marketing strategy for the launch of a new business
Abstract:
This paper aims to showcase the development, execution and assessment of an online marketing strategy created for launching a new business and comment on its importance for companies’ survival. Through literature reviews about the topic of online marketing and a situational analysis of the company, the online marketing strategy for the launch of the start-up “Roost” was developed. There was a need …moreAbstract:
This paper aims to showcase the development, execution and assessment of an online marketing strategy created for launching a new business and comment on its importance for companies’ survival. Through literature reviews about the topic of online marketing and a situational analysis of the company, the online marketing strategy for the launch of the start-up “Roost” was developed. There was a need …more
Language used: English
Date on which the thesis was submitted / produced: 30. 8. 2022
Identifier:
https://vskp.vse.cz/eid/88050
Thesis defence
- Date of defence: 15. 9. 2022
- Supervisor: Václav Stříteský
- Reader: Jan Mareš
Citation record
ISO 690-compliant citation record:
HANNACHI, Wael. \textit{Development and implementation of an online marketing strategy for the launch of a new business}. Online. Master's thesis. Praha: University of Economics, Prague. 2022. Available from: https://theses.cz/id/5sbh98/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/88050
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Management
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