Firemní automobilová muzea - marketingová analýza Technického muzea Tatra – Bc. Dana Urbanovská
Bc. Dana Urbanovská
Master's thesis
Firemní automobilová muzea - marketingová analýza Technického muzea Tatra
The car corporate museums - marketing analysis of Technical Museum TATRA
Abstract:
Magisterská diplomová práce pojednává o firemních muzeích v automobilovém průmyslu. Je rozdělena na dvě hlavní části – teoretickou a praktickou. Teoretická část pojednává o muzeích obecně a o zařazení firemních muzeí do jejich kontextu. Vysvětluje typické znaky firemních muzeí, které je odlišují od muzeí tradičních. Dále rozebírá aktuální výzkumné studie o firemních muzeích, jejichž hypotézy jsou dále …moreAbstract:
The master’s diploma thesis deals with the corporate museums in the automotive industry. It is divided into two main parts – theoretical and practical. The theoretical part deals with museums in general and the inclusion corporate museums in their context. It explains typical features of corporate museums that distinguish them from traditional museums. Furthermore, it analyzes current research studies …moreKeywords
Muzeum firemní muzeum marketingová analýza firemní image firemní identita automobilová muzea firemní značka marketing firmy organizační paměť firemní dědictví Technické muzeum Tatra museum corporate museum marketing analysis corporate image corporate identity automotive museum corporate brand marketing of the corporation organizational memory corporate heritage Technical Museum Tatra
Language used: Czech
Date on which the thesis was submitted / produced: 9. 5. 2019
Identifier:
https://is.muni.cz/th/fq18g/
Thesis defence
- Date of defence: 12. 6. 2019
- Supervisor: Ing. Filip Hrůza, Ph.D.
- Reader: PhDr. Petr Macek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
General Theory and History of Arts and Culture / Culture Management
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