Public Relations strategie ve společnosti Porsche Inter Auto CZ – Ing. Anna Gruberová, DiS., MBA
Ing. Anna Gruberová, DiS., MBA
Bachelor's thesis
Public Relations strategie ve společnosti Porsche Inter Auto CZ
Strategy of Public Relations in Porsche Inter Auto CZ
Abstract:
Cílem této práce je doporučit vhodnou strategii Public Relations pro společnost Porsche Inter Auto CZ. Komunikační strategie bude navržena tak, aby zohlednila nejnovější trendy v Public Relations včetně teoretických pravidel komunikace a také současný stav ve společnosti. Intenzivnější a řízená prezentace PIA CZ v médiích by měla vést k pozitivnějšímu vnímání této firmy nejen zákazníky, ale i širokou …moreAbstract:
The aim of this work is to recommend an appropriate strategy for the Public Relations Society Porsche Inter Auto CZ. The communication strategy will be designed to reflect the latest trends in Public Relations, including theoretical rules of communication, as well as the current status in the society. More and controlled presentation PIA CZ media should lead to a more positive perception of the company …more
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2014
Identifier:
https://is.vsfs.cz/th/xwa7r/
Thesis defence
- Date of defence: 30. 10. 2014
- Supervisor: Ing. Tereza Dvořáková
- Reader: doc. Ing. Milan Kašík, CSc.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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