Corporate social responsibility and its influence on the success of the company

Nilufar Babirli

Diplomová práce

Abstract:

The thesis deals with the issue of corporate social responsibility practices and their role in the development of business activities run by commercial entities. The author investigates the key theoretical aspects related to CSR practices in the current conditions of global economic development, and investigates the practical example of CSR activities implemented by Mercedes-Benz Czech Republic. The research reveals that the company's social responsibility practices play an essential role in the development of its business. However, there are a range of CSR fields where the corporation's activities could be further improved, namely in the context of greater attention to education and environment protection, greater use of online communication technologies, and focus on the improvement of customer feedback. The findings of the thesis should be helpful in the subsequent research dedicated to CSR activities in the commercial practice of business entities

Keywords

Corporate social responsibility, business development, CSR, Facebook, Mercedes-Benz Czech Republic, promotion

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 11. 4. 2016

Obhajoba závěrečné práce

• Vedoucí: Éamon Lenihan

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration