Ideal Female Beauty in Noun Phrases in Cosmetic Advertising for Afro-American Women – Bc. Markéta Rozmarová
Bc. Markéta Rozmarová
Master's thesis
Ideal Female Beauty in Noun Phrases in Cosmetic Advertising for Afro-American Women
Ideal Female Beauty in Noun Phrases in Cosmetic Advertising for Afro-American Women
Abstract:
Předkládaná diplomová práce se zabývá stereotypním zobrazením ženské krásy, které lze najít v reklamách na vlasovou a pleťovou kosmetiku pro Afroamerické ženy v magazínu Ebony. Cíl práce je analýza vizuálních komponentů a analýza textu v 72 reklamách, která se zaměřuje na použití jmenných frází, jejich modifikace a konotace. Práce je rozdělena do dvou částí. První část poskytuje základní informace …moreAbstract:
The present thesis deals with stereotypical images of female beauty as presented in skin and hair cosmetic advertising for Afro-American women in Ebony magazine. The aim of the thesis is to analyse the visual and textual components of 72 advertisements with focus on the use of noun phrases, noun phrase modification, and connotations. The thesis is divided into two parts. The first one gives basic information …more
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2014
Identifier:
https://is.muni.cz/th/pyvb8/
Thesis defence
- Date of defence: 10. 6. 2014
- Supervisor: Mgr. Jana Pelclová, Ph.D.
- Reader: doc. Mgr. Jan Chovanec, Ph.D.
Citation record
ISO 690-compliant citation record:
ROZMAROVÁ, Markéta. \textit{Ideal Female Beauty in Noun Phrases in Cosmetic Advertising for Afro-American Women}. Online. Master's thesis. Brno: Masaryk University, Faculty of Arts. 2014. Available from: https://theses.cz/id/6d0on8/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Philology / English Language and Literature
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