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Bc. Peter Gajdoš

Bachelor's thesis

Podnikatelský plán a strategie malého a středního podniku v oblasti e-businessu

Business plan and strategy of a small company in the e-business field
Abstract:
The thesis “Business plan and strategy of a small company in the e-business field” deals in theoretical part with e-business field, strategic decision and planning, strategic analysis of competition, strategic analysis of outside and inside surroundings, SWOT analysis and company development strategy. Based on this analysis is in the practical part designed a strategic objective and three appropriate …more
Abstract:
Bakalárska práca „Podnikateľský plán a stratégia malého a stredného podniku v oblasti e-businessu“ sa zaoberá prostredím e-businessu, strategickým rozhodovaním a plánom, strategickou analýzou vonkajšieho a vnútorného prostredia, SWOT analýzou a stratégiou rozvoja podniku. Na základe tejto analýzy sú v praktickej časti navrhnuté strategické ciele a tri varianty podnikovej stratégie pre konkrétny podnik …more
 

Keywords

Strategický plán strategická analýza e-business SWOT analýza internet Strategic plan strategic analysis SWOT analysis internet
 
Language used: Slovak
Date on which the thesis was submitted / produced: 26. 6. 2009
Identifier: https://is.muni.cz/th/kd73x/

Thesis defence

  • Date of defence: 8. 9. 2009
  • Supervisor: Mgr. Ing. Jan Žák
  • Reader: Ing. Petr Mikuš, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Economy and Management / Management

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