Marketing promotion of organic food in the Czech Republic – Bc. Denisa Schreiberová
Bc. Denisa Schreiberová
Master's thesis
Marketing promotion of organic food in the Czech Republic
Abstract:
This diploma thesis is dealing with the current topic of organic food promotions using marketing tools. The objectives of this thesis are to analyse consumers' attitude towards organic food in the Czech Republic, which influence them when they are buying organic food. Another objective is to give a recommendation to organic food sellers which can be improved in a marketing promotion.The theoretical …more
Language used: English
Date on which the thesis was submitted / produced: 18. 3. 2019
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
SCHREIBEROVÁ, Denisa. \textit{Marketing promotion of organic food in the Czech Republic}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/6jp5qf/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / European Agrarian Diplomacy
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