The impacts of advertising on consumer and firms – Thao Nguyen Thi Phuong
Thao Nguyen Thi Phuong
Bakalářská práce
The impacts of advertising on consumer and firms
The Impacts of Advertising on Consumer and Firms
Anotace:
Billions of dollars are spent on advertising by marketers every year to attract potential customers. But can advertising bring benefits to big brands? Why it is important for the firms to spend on advertising? To seek the answer to these questions, this article considers the effects of advertising on heavy advertised firms and consumers. The practical part was completed by conducting and collecting …víceAbstract:
Billions of dollars are spent on advertising by marketers every year to attract potential customers. But can advertising bring benefits to big brands? Why it is important for the firms to spend on advertising? To seek the answer to these questions, this article considers the effects of advertising on heavy advertised firms and consumers. The practical part was completed by conducting and collecting …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 17. 3. 2015
Identifikátor:
http://www.vse.cz/vskp/eid/55860
Obhajoba závěrečné práce
- Obhajoba proběhla 10. 9. 2015
- Vedoucí: Zuzana Dlouhá
- Oponent: Jaromír Prokop
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/55860
Vysoká škola ekonomická v Praze
Bakalářský studijní program / obor:
Ekonomie a hospodářská správa / Economics
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