Business Ethics and Corporate Social Responsibility in the Fashion Industry: Zara Case Study

Quynh Chau Nguyen

Bakalářská práce

Abstract:

This thesis will introduce, define and analyze the concept of corporate social responsibility from different angles throughout history. In particular, the two most famous models of CSR are explained. Additionally, as a crucial part of CSR, business ethics and its significance will also be introduced. An increasingly significant part of business ethics, environmental ethics, will be presented along with what it actually contains. In the practical part of the thesis, a brief introduction of the fast fashion industry is made. The main focus of the practical part is a case study of one of the leading fast fashion brands, Zara. Firstly, the company’s advertised commitments in association with CSR and business ethics are explored. Afterwards, Zara’s behavior and consistency of its activities in comparison with its commitments are examined. Finally, Zara’s commitments and their activities will be discussed in the context of the CSR models and business ethics definitions from the literature review to support in formulating a conclusion.

Keywords

corporate social responsibility, business ethics, fashion industry, Zara, sustainable development, socially responsible behavior

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2022

Obhajoba závěrečné práce

• Vedoucí: Daniel Rosenhaft Swain, Ph.D. MA

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Economics and Management