Digitální marketing v hotelnictví a gastronomii a strategie na sociálních sítích – Bc. Ananyan Ananyan
Bc. Ananyan Ananyan
Bachelor's thesis
Digitální marketing v hotelnictví a gastronomii a strategie na sociálních sítích
Hotel and gastronomy digital marketing and social media strategies
Abstract:
V současnosti začíná cesta hostů online hledáním zvolené destinace. Digitální marketing pro hotelnictví a gastronomii proto znamená budování a udržování online přítomnosti firem. Existují různé strategie a nástroje digitálního marketingu, které jsou dobře zavedené a poskytují žádoucí výsledky. Tato práce si klade za cíl analyzovat digitální marketingovou komunikaci v hotelnictví a gastronomii. Mezitím …moreAbstract:
Currently, guests' journey begins with online searching for their chosen destination. Therefore, digital marketing for hotel and gastronomy means building and maintaining companies' online presence. There are various digital marketing strategies and tools that are well established and provide desirable results. This thesis aims to analyse digital marketing communication in hospitality and gastronomy …more
Language used: English
Date on which the thesis was submitted / produced: 22. 4. 2022
Identifier:
https://is.vsh.cz/th/erhin/
Thesis defence
- Date of defence: 6. 6. 2022
- Supervisor: Ing. Darina Svobodová
- Reader: Ing. Jiří Zelený, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová a ekonomickáInstitute of Hospitality Management and Economics
Bachelor programme / field:
Hospitality Management, Tourism and Marketing / Hospitality Management
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