Tereza Pešková

Bachelor's thesis

Affiliate marketing jako budoucnost příjmů

Affiliate marketing as the future of income
Abstract:
Práce je zaměřena na téma affiliate marketing ve světě a České republice. Zabývá se také společností Alza.cz, která jako jedna z mála českých firem působí na trhu i právě, co se týče affiliate marketingu.
Abstract:
The thesis is focused on the subject of affiliate marketing in the world and the Czech Republic. It also deals with the company alza.cz, which, as one of the few Czech companies, also operates on the market in terms of affiliate marketing.
 

Keywords

provize obrat Affiliate marketing Alza.cz trendy marketingové komunikace

Keywords

provision affiliate marketing marketing communication trends Alza.cz turnover
 
Language used: Czech
Date on which the thesis was submitted / produced: 14. 4. 2024

Thesis defence

  • Supervisor: Ing. Daniela Vrtišková
  • Reader: Eva Žáková Kašparová, externi

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