The ways of increasing the jewelry brands competitiveness – Alina Serdiuk, BSc
Alina Serdiuk, BSc
Master's thesis
The ways of increasing the jewelry brands competitiveness
Abstract:
Thus, the Aim of the study includes the evaluation of the jewelry brand effectiveness in a competitive environment by using the econometric modeling methods and setting up a model (a toolkit) which could be available, feasible and reliable in an international scale. To achieve the Aim there are the following tasks that define the logic and structure of the work: – to conceptualize theoretical bases …more
Language used: English
Date on which the thesis was submitted / produced: 18. 12. 2019
Thesis defence
- Supervisor: Ing. Ladislav Pilař, MBA Ph.D.
Citation record
ISO 690-compliant citation record:
SERDIUK, Alina. \textit{The ways of increasing the jewelry brands competitiveness}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/776eb2/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
Theses on a related topic
-
Consumer-Based Brand Equity and Purchase Intention towards Counterfeit Goods
Krizzia Mae Navarro -
Branding – its history and a new challenges (history of branding and its challenges in 21st century)
Michal Pribylinec -
Branding-its history and new challenges - Henkel AG & Co. KGaA, as an example of development and new challenges in branding
Eike Zawallich -
The use of employer branding to attract and retain top talent
Sarra Msakni -
Branding in the Czech Republic. Etymology of some business terms with focus on cultural aspects of branding strategy in the Czech Republic.
Natálie KOSTOHRYZOVÁ -
Branding of consumer electronics: Comparison of branding strategies for consumer electronics by two companies operating in the Czech Republic
Milena MERHOUTOVÁ -
Branding – its history and new challenges
Gleb Ochkur -
Branding as a Source of Competitive Advantage
Anna Kristina Rezutka
Name
Posted by
Uploaded/Created
Rights