Specifiky integrované marketingové komunikace ve vybraných oborech – Bc. Alena Hrubá
Bc. Alena Hrubá
Master's thesis
Specifiky integrované marketingové komunikace ve vybraných oborech
Specifics of Integrated Marketing Communications in selected industries
Abstract:
Diplomová práce pojednává o jednom z hlavních nástrojů marketingového komunikačního mixu, eventu. Event události používá firma pro vybudování loajality zaměstnanců, zákazníků i svých dodavatelů. Event marketing přenáší symboliku nelinkových kampaní do reality a dává odpovídající stimul spotřebitelům. V diplomové práci je popisována vzájemná kooperace eventu s jednotlivými marketingovými nástroji a …moreAbstract:
This diploma thesis deals with one of the main tools of marketing communication mix, event. Special events builds the loyalty of employees, customers and their dealers. Event Marketing transmits symbolism of no link campaign to the reality and gives the appropriate incentive to consumers. The thesis is described mutual cooperation with individual event marketing tools, and their impact on society and …moreKeywords
event marketing franchisa master-franchisa PR marketingový komunikační mix integrovaná marketingová komunikace POS materiály BTL komunikace marketingová kampaň strategie marketingové komunikace strategie event marketingu SWOT analýza situační analýza Event Marketing Marketing Communications Mix Integrated Marketing Communication POS Materials BTL Communication Marketing Campaign Strategy of Marketing Communications Strategy of Event Marketing SWOT Analysis Situational Analysis
Language used: Czech
Date on which the thesis was submitted / produced: 19. 4. 2012
Identifier:
https://is.vsfs.cz/th/a0awn/
Thesis defence
- Date of defence: 12. 6. 2012
- Supervisor: PhDr. Pavel Čírtek
- Reader: Ing. Miloslav Vaňák
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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