The difference between fast food restaurants and street food in Vietnam.

Bui Thi Hong Diep

Bakalářská práce

Abstract:

The Bachelor Thesis aims to discover the difference between fast and street food in Vietnam. The literature review part of the thesis synthesizes information related to street food and fast food, such as its definition, information about its origin, cultural context, and comparison between fast and street food in many aspects, such as nutritional aspects, ingredients, and sourcing, price points, hygiene and safety, and especially regarding socio-economic. The practical part is empirical research to survey how consumers perceive fast food and street food regarding their pros and cons. The survey was conducted online through Google Forms, and the respondents were Vietnamese, mainly living in Vietnam and a few living in Europe and neighboring countries of Vietnam. The results show that Vietnamese people prioritize street food because of price and deliciousness. The number of respondents who know that fast and street food affect health regarding food safety is higher, and they are willing to pay extra prices if the seller improves food quality, hygiene, and food safety; the development of the out-of-home food industry is growing and will continue to progress further with the companionship and support of consumers. The results show that technology significantly influences promoting and changing consumer consumption trends.

Keywords

fast food, street food, Vietnam, hygiene, food safety, vendor, hawker, franchise

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 2. 12. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 4. 2. 2025
• Vedoucí: prof. PhDr. Michal Lošťák, Ph.D.
• Oponent: Lada Popl Petránková, Bc. Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration