Influencer Marketing Today and its Relevance for the Future – Juliane Kerstholt
Juliane Kerstholt
Master's thesis
Influencer Marketing Today and its Relevance for the Future
Influencer Marketing Today and its Relevance for the Future
Abstract:
Influencer marketing has hit the mainstream. Many brands globally are aware of the power of this marketing and communications tool, but only a few know how to instrumentalized it strategically. In the frame of this Master Thesis the author has conducted an explorative research making use of expert interviews to test the relevance of influencer marketing for the German luxury cosmetics and fragrance …moreAbstract:
Influencer marketing has hit the mainstream. Many brands globally are aware of the power of this marketing and communications tool, but only a few know how to instrumentalized it strategically. In the frame of this Master Thesis the author has conducted an explorative research making use of expert interviews to test the relevance of influencer marketing for the German luxury cosmetics and fragrance …more
Language used: English
Date on which the thesis was submitted / produced: 20. 11. 2017
Identifier:
http://www.vse.cz/vskp/eid/73976
Thesis defence
- Date of defence: 14. 6. 2018
- Supervisor: Petr Král
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/73976
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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