Digital Marketing of the Beer Industry Companies in Latin America – Rosa Evelyn Palacios Irula
Rosa Evelyn Palacios Irula
Bachelor's thesis
Digital Marketing of the Beer Industry Companies in Latin America
Digital Marketing of the Beer Industry Companies in Latin America
Abstract:
This thesis refers to the analysis on digital marketing of the most popular beer brands in Latin America.That is, the analysis of the construction of brands through different ways, such as viral videos and blogs, in order to give exposure to a company and execute different purchasing processes. In this case we focus on social networks and especially Facebook, which has obtained a growing number of …more
Language used: English
Date on which the thesis was submitted / produced: 16. 8. 2021
Identifier:
http://evskp.uhk.cz/eB13160
Thesis defence
- Date of defence: 7. 9. 2021
- Supervisor: doc. Ing. Pavel Bachmann, Ph.D.
- Reader: prof. PhDr. Marek Franěk, CSc., Ph.D.
Citation record
ISO 690-compliant citation record:
PALACIOS IRULA, Rosa Evelyn. \textit{Digital Marketing of the Beer Industry Companies in Latin America}. Online. Bachelor's thesis. Hradec Králové: University of Hradec Králové, Faculty of Informatics and Management. 2021. Available from: https://theses.cz/id/7pkd98/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 8. 9. 2021 dostupné: světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Hradec KrálovéUniversity of Hradec Králové
Faculty of Informatics and ManagementBachelor programme / field:
Ekonomika a management / Finanční management
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Kohout, J.
9/9/2021
Kohout, J.
9/9/2021