Ing. Iveta Kubejová

Master's thesis

Změna marketingové strategie hotelu Art Deco Imperial v Praze

Change in marketing strategy at the Art Deco Imperial hotel in Prague
Abstract:
Cílem mé diplomové práce je navrhnout hotelu Art Deco konkrétní postupy, které povedou ke změně marketingové strategie společnosti. Podklady pro jednotlivá doporučení získám z mnou provedené SWOT analýzy. Objektivní zpracování SWOT analýzy dosáhnu pomocí analýz faktorů vnějšího okolí firmy, kde získám příležitosti a hrozby hotelu Art Deco a vnitřního prostředí firmy, kde identifikuji silné a slabé …more
Abstract:
The aim of my thesis is to design at the Art Deco specific procedures that will lead to a change of marketing strategy. Data for individual recommendations I get from my SWOT analysis. Completely objective SWOT analysis obtained by using the analysis of the external environment factors firm where I get opportunities and threats at the Art Deco and the internal environment of the company, where I identify …more
 

Keywords

dodavatelé konkurence SWOT analýza marketingová strategie suppliers competition SWOT analysis marketing strategy
 
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2013
Identifier: http://is.vsh.cz/th/7757/vsh_m/

Thesis defence

  • Date of defence: 10. 6. 2013
  • Supervisor: Ing. Eva Klánová
  • Reader: Ing. Bc. Jan Chromý, Ph.D.

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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management

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