Bc. David Levička
Bachelor's thesis
Reklamní kampaň a její plánování
Advertising campaign
Abstract:
Předmětem závěrečné práce je „Reklamní kampaň“. Úvodní část práce je věnována teoretickým základům marketingu, vysvětlení pojmů a postupů, které jsou při vytváření a analýze reklamní kampaně užívány. V další, praktické části, je nejprve představena společnost, pro níž je kampaň tvořena, a následuje rozbor všech aspektů majících vliv na její tvorbu. Závěrem této části je vytvoření návrhu reklamní kampaně …moreAbstract:
LEVIČKA, David. Advertising Campaign, (Bachelor´s Dissertation) The Institute of Hospitality Management in Prague 8, Ltd. 62 p. The matter of this Bachelorʼs thesis is “Advertising Campaign”. The introducitonary part of it consists of theoretical grounds of marketing and explanation of terms and concepts of procedures which are used when creating an advertising campaign. In the following practical …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 6. 2016
Identifier:
http://is.vsh.cz/th/12020/vsh_b/
Thesis defence
- Date of defence: 5. 9. 2016
- Supervisor: Ing. Bc. Jan Chromý, Ph.D.
- Reader: PhDr. Marek Merhaut, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry
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