Internetový marketing v oblasti prodeje učebnic – Jana Brichzinová
Jana Brichzinová
Bachelor's thesis
Internetový marketing v oblasti prodeje učebnic
Internet Marketing in the sale of textbooks
Abstract:
Tato práce se zabývá využitím internetového marketingu v oblasti prodeje učebnic. Cílem práce je navrhnout, jak využít internetový marketing při prodeji knih (nebo knih obecně), na základě znalostí uživatelů Internetu o internetovém marketingu a na základě informací o nákupu knih těmito lidmi. Cíl je dosáhnut dotazníkovým šetřením mezi uživateli Internetu a kupci knih.Abstract:
This paper deals with the use of internet marketing in selling textbooks. The aim is to suggest how to use internet marketing for the sale of textbooks (or books in general), based on knowledge of Internet users about internet marketing and based on information about the purchase of books these people. The objective is attained by a questionnaire survey among Internet users and buyers of books.
Language used: Czech
Date on which the thesis was submitted / produced: 3. 7. 2013
Identifier:
http://www.vse.cz/vskp/eid/46907
Thesis defence
- Date of defence: 15. 6. 2015
- Supervisor: Ivana Topolová
- Reader: Markéta Kubálková
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/46907
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní obchod
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