Rozvoj firemní a organizační kultury ve vybrané organizaci – Bc. Barbora Martinková
Bc. Barbora Martinková
Master's thesis
Rozvoj firemní a organizační kultury ve vybrané organizaci
Development of corporate and organizational culture in the selected organization
Abstract:
Diplomová práce se zabývá popisem firemní kultury a zkoumá konkrétní firemní kulturu firmy produkující kvalitní jihomoravská vína. V praktické části je proveden průzkum a následně analýza podnikové kultury a navrženo doporučení pro zlepšení synergie interního prostředí firmy a její strategie.Abstract:
The thesis deals with the description of corporate culture and examines the specific corporate culture of a company producing quality South Moravian wines. In the practical part, a survey and then an analysis of the corporate culture is carried out and recommendations are proposed to improve the synergy between the internal environment of the company and its strategy.
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2024
Thesis defence
- Supervisor: Ing. Zdeněk Mikulka, B.Th. Ph.D. MSc.
- Reader: Vladimír Borský, MBA LL.M.
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityMaster programme:
Economics and Management
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