Examining the Impact of Social Media: Nike Case Study – Anastasiia Sharkova
Anastasiia Sharkova
Bachelor's thesis
Examining the Impact of Social Media: Nike Case Study
Abstract:
The aim of this thesis was to investigate the impact of social media on business development based on the example of Nike, which is one of the world's biggest fashion retailers specializing in the sports apparel industry. Specifically, the bachelor thesis examined the nature and composition of social media, including the various social institutions that comprise the media sphere, based on the example …more
Language used: English
Date on which the thesis was submitted / produced: 16. 3. 2024
Thesis defence
- Date of defence: 24. 5. 2024
- Supervisor: Jared Daniel Jacques
- Reader: John McKeown
Citation record
ISO 690-compliant citation record:
SHARKOVA, Anastasiia. \textit{Examining the Impact of Social Media: Nike Case Study}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/8lgsnv/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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