Ing. Harigovind Gopinatha Kaimal

Master's thesis

Consumer Buying Behavior

Consumer Buying Behavior
Abstract:
The aim of the Master thesis is to understand the online consumer buying behavior of perishable goods by working women in Kerala, India. The result is collected based on secondary and primary data collected during the marketing research. This thesis will define the theoretical background of the studied subject, the characteristics of the purchasing pattern, factors influencing the changes in buying …more
Abstract:
The aim of the Master thesis is to understand the online consumer buying behavior of perishable goods by working women in Kerala, India. The result is collected based on secondary and primary data collected during the marketing research. This thesis will define the theoretical background of the studied subject, the characteristics of the purchasing pattern, factors influencing the changes in buying …more
 

Keywords

Online Consumer Buying Behavior Consumer Behavior
 
Language used: English
Date on which the thesis was submitted / produced: 18. 12. 2023
Identifier: https://is.slu.cz/th/lgj9p/

Thesis defence

  • Date of defence: 13. 2. 2024
  • Supervisor: Ing. Kateřina Matušínská, Ph.D.
  • Reader: Ing. Radka Bauerová, Ph.D.

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