CORPORATE SOCIAL RESPONSIBILITY AND ITS EFFECTS ON BRAND TRUST – Bc. Nikunj Pankajkumar Patel
Bc. Nikunj Pankajkumar Patel
Master's thesis
CORPORATE SOCIAL RESPONSIBILITY AND ITS EFFECTS ON BRAND TRUST
Abstract:
Zara is one of the leading company in the fashion industry. Currently, the company is having more than 2,220 stores and is serving more than 88 countries. Zara has constantly acted as a creator in the fashion industry and the distinctive business model adopted by the company is always appreciated by its customers. However, the company’s operations are not only limited to fulfilling the needs of the …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2021
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
Citation record
ISO 690-compliant citation record:
PATEL, Nikunj Pankajkumar. \textit{CORPORATE SOCIAL RESPONSIBILITY AND ITS EFFECTS ON BRAND TRUST}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/8xb5h6/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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