Projekt strategie brandingu k rozvoji zákaznické loajality v bance CIMB – Phana Sok
Phana Sok
Master's thesis
Projekt strategie brandingu k rozvoji zákaznické loajality v bance CIMB
Branding Strategy Project to Develop Customer Loyalty at CIMB Bank
Abstract:
The financial industry has gone through the state of unrest worldwide in recent years and in Cambodia we witnessed the entrance of international banks, and local banks establishment. This increased of competition required new ways of forming competitive lead, and the objective of this paper is to study how branding is use and what are the potential they have, concentrating on high-income customers …moreAbstract:
The financial industry has gone through the state of unrest worldwide in recent years and in Cambodia we witnessed the entrance of international banks, and local banks establishment. This increased of competition required new ways of forming competitive lead, and the objective of this paper is to study how branding is use and what are the potential they have, concentrating on high-income customers …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2016
Accessible from:: 18. 4. 2016
Thesis defence
Citation record
ISO 690-compliant citation record:
SOK, Phana. \textit{Projekt strategie brandingu k rozvoji zákaznické loajality v bance CIMB}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2016. Available from: https://theses.cz/id/8y0kk8/.
The right form of listing the thesis as a source quoted
Sok, Phana. Projekt strategie brandingu k rozvoji zákaznické loajality v bance CIMB. Zlín, 2016. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
Accessibility: Autor si přeje zpřístupnit práci veřejnosti od 18.4.2016
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 18. 4. 2016 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty
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Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / field:
Economics and Management / Management and Marketing