Management and Controlling of SME-s – Bc. Tamila Mirkamalova
Bc. Tamila Mirkamalova
Master's thesis
Management and Controlling of SME-s
Management and Controlling of SME-s
Anotácia:
Diploma thesis is dedicated to management and controlling in small and medium enterprises with main focus on marketing. Interest in marketing is increasing as many companies understand that marketing management help them to maintain their market position. The theoretical part presents the main aspects of management and controlling, explains the basic terms of strategic and operational planning as well …viacAbstract:
Diploma thesis is dedicated to management and controlling in small and medium enterprises with main focus on marketing. Interest in marketing is increasing as many companies understand that marketing management help them to maintain their market position. The theoretical part presents the main aspects of management and controlling, explains the basic terms of strategic and operational planning as well …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 23. 7. 2013
Identifikátor:
https://is.vsfs.cz/th/nea3s/
Obhajoba závěrečné práce
- Obhajoba proběhla 29. 8. 2013
- Vedúci: doc. Ing. Karel Havlíček, Ph.D.
- Oponent: Ing. Martin Petrášek
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- nikomu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Business Management and Corporate Finance
Práce na příbuzné téma
-
Management and controlling of SME's
Karina Saina -
Management and Controlling of SME-s
Dmitriy Krupin -
Marketingové prostředí společnosti ŠKODA AUTO a.s.
Petr Tuan Nguyen -
Marketing Management and Marketing planning
Daria Komleva -
Marketing franchisingovej firmy
Petra Klemová -
Marketing ve veřejném prostoru
Ayya Eldysheva -
Marketing mix analysis of a company
Aida Saidova -
Marketingový komunikační mix vybraného hotelu
Viktoriia Cherepkova