English advertising slogans and their equivalents in Czech advertisements – Bc. Alena Řezníčková
Bc. Alena Řezníčková
Bachelor's thesis
English advertising slogans and their equivalents in Czech advertisements
English advertising slogans and their equivalents in Czech advertisements
Abstract:
Tato bakalářská práce se zabývá textem reklam v anglickém jazyce a jejich českým překladem. Cílem práce je analyzovat a porovnat anglický reklamní text s textem přeloženým, českým. Reklamní texty byly vybrány z českých a anglických life-stylových magazínů. V teoretické části této práce je uvedena relevantní základní teorie z oblasti reklamy, obecná charakteristika anglického a posléze českého reklamního …moreAbstract:
This bachelor thesis deals with the texts of English advertisements and their Czech translated equivalents. The aim of the thesis is to analyse and compare English advertising texts with their Czech translations. The advertisements were collected from English and Czech life-style magazines. The theoretical part introduces relevant parts of the advertising theory, characteristics of English and Czech …more
Language used: English
Date on which the thesis was submitted / produced: 22. 4. 2013
Identifier:
https://is.muni.cz/th/qzi8c/
Thesis defence
- Date of defence: 5. 6. 2013
- Supervisor: Mgr. Radek Vogel, Ph.D.
- Reader: doc. Mgr. Olga Dontcheva-Navrátilová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Pedagogická fakultaMasaryk University
Faculty of EducationBachelor programme / field:
Specialization in Education / Teacher Training in Foreign Languages - English Language
Theses on a related topic
-
English in Non-English-Medium Job Advertising: A Study on Impact and Implications
Ibrahim Adeniji -
Czech and English communication strategies in advertising discourse
Karolína BAGINSKÁ -
Ostrava!!!? Advertising Ostrava in English and in Czech
Ondřej KREJČÍ -
Linguostylistic Aspects of Cosmetics Advertising Texts in English
Veronika Kročilová -
Discourse Analysis of Job Advertising in Czech and English Ad Papers
Renata Náhlíková -
English as a Lingua Franca in IT Advertising Campaigns
Aliaksandra Arutsiunian -
Text analysis, translation and commentary: promotional text
Sebastian BENEŠ -
Text analysis and translation commentary: promotional/advertising texts
Petra FLUKSOVÁ