Greenwashing in food processing industry with special focus on Nestlé – Bc. Adéla Nevrlá
Bc. Adéla Nevrlá
Master's thesis
Greenwashing in food processing industry with special focus on Nestlé
Abstract:
This thesis deals with the introduction of green marketing and greenwashing, which is its“dark side“. Greenwashing is an activity that enables businesses to gain an environmentalimage without actually practicing environmental activities (or practicing them to the extentthat they state). There are also introduced other new forms of marketing communicationthat are becoming to be an integral part of the …more
Language used: English
Date on which the thesis was submitted / produced: 29. 3. 2019
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
NEVRLÁ, Adéla. \textit{Greenwashing in food processing industry with special focus on Nestlé}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/9gxtn1/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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