Economic analysis of selected e-shop with children's accessories

Kristýna Skokánková

Bakalářská práce

Abstract:

Bachelor thesis is focused on the economic analysis of the selected e-shop. The analyzed e-shop is engaged in sale of children's equipments. First, there is analyzed environment of the company. Further work follows the subconscious of e-shop customers by means of searched statistics on the grader.The theoretical part includes a thorough literature search focused on e-commerce. This section also deals with the economic analysis, return on investment and also an analysis of supply and demand. To obtain information for this section was used classic literature, and electronic resources.The practical part summarizes basic information about the analyzed e-shop. And based on the information obtained from the theoretical part was created an economic analysis, the analysis of company environment. This analysis was done by using PEST analysis and Porter five forces model. Subsequently was founded SWOT analysis. Due to the indicator ROI was calculated return on investment from advertising on the Internet. In conclusion was summarized the most important information from the thesis and results of the entire work.

Keywords

e-shop, e-business, economic analysis, return on investment

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 10. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration