Corporate Social Responsibility as a marketing tool: comparison between two selected companies – Bc. Aigerim Birnazarova
Bc. Aigerim Birnazarova
Master's thesis
Corporate Social Responsibility as a marketing tool: comparison between two selected companies
Abstract:
This Diploma thesis concerns the implementation of corporate social responsibility (CSR) tools in the selected companies. The author compares the CSR tools used by two companies: Mercedes Benz Czech Republic and Mol Bulak Finance in the Kyrgyz Republic. The theoretical part of the Thesis reveals the theoretical aspect of the term of the corporate social responsibility: its definition, history of its …more
Language used: English
Date on which the thesis was submitted / produced: 26. 3. 2019
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
BIRNAZAROVA, Aigerim. \textit{Corporate Social Responsibility as a marketing tool: comparison between two selected companies}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/9muira/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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