Optimization of Customer Service with Respect to Profitability and Customer Satisfaction: Case study of Hilti – Jiří Jindrák
Jiří Jindrák
Master's thesis
Optimization of Customer Service with Respect to Profitability and Customer Satisfaction: Case study of Hilti
Optimization of Customer Service with Respect to Profitability and Customer Satisfaction: Case study of Hilti
Abstract:
The Master's thesis focuses on customer satisfaction and its relationship to profitability, which is becoming an increasingly more relevant topic of daily discussion among the managers across all industries. The search for an optimal strategy that would lead to a consequent increase of both could be compared to a search for the "holy grail" or to an invention of the "perpetuum mobile" of business. …moreAbstract:
The Master's thesis focuses on customer satisfaction and its relationship to profitability, which is becoming an increasingly more relevant topic of daily discussion among the managers across all industries. The search for an optimal strategy that would lead to a consequent increase of both could be compared to a search for the "holy grail" or to an invention of the "perpetuum mobile" of business. …more
Language used: English
Date on which the thesis was submitted / produced: 23. 4. 2013
Identifier:
http://www.vse.cz/vskp/eid/39564
Thesis defence
- Date of defence: 7. 2. 2014
- Supervisor: Miroslav Karlíček
- Reader: Jan Radil
Citation record
ISO 690-compliant citation record:
JINDRÁK, Jiří. \textit{Optimization of Customer Service with Respect to Profitability and Customer Satisfaction: Case study of Hilti}. Online. Master's thesis. Praha: University of Economics, Prague. 2013. Available from: https://theses.cz/id/9ns782/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/39564
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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