Účinnost CSR (Corporate Social Responsibility) projektů v marketingové komunikaci firem – Adéla Šlajchová
Adéla Šlajchová
Bachelor's thesis
Účinnost CSR (Corporate Social Responsibility) projektů v marketingové komunikaci firem
Effectiveness of CSR (Corporate Social Responsibility) Projects in Corporate Marketing Communication
Abstract:
Tato bakalářská práce je zaměřena na téma Corporate Social Responsibility (dále jen CSR), neboli Sociální Odpovědnost Firem v českém překladu. Cílem práce je zhodnotit vliv a účinnost CSR projektů na marketingovou komunikaci firem. Práce se zaměří na identifikaci klíčových faktorů, které ovlivňují úspěšnost CSR projektů v kontextu marketingové komunikace a na základě exploračních případových studií …moreAbstract:
This bachelor's thesis is focused on the topic of Corporate Social Responsibility (hereafter referred to as CSR), or Sociální Odpovědnost Firem in the Czech translation. The aim of the work is to evaluate the influence and effectiveness of CSR projects on the marketing communication of companies. The work will focus on identifying key factors that influence the success of CSR projects in the context …more
Language used: Czech
Date on which the thesis was submitted / produced: 8. 5. 2024
Identifier:
https://is.ambis.cz/th/y0gnn/
Thesis defence
- Date of defence: 21. 5. 2024
- Supervisor: doc. Ing. Gabriela Daniel, Ph.D.
- Reader: doc. JUDr. Ing. Jana Majerová, Ph.D.
Citation record
ISO 690-compliant citation record:
ŠLAJCHOVÁ, Adéla. \textit{Účinnost CSR (Corporate Social Responsibility) projektů v marketingové komunikaci firem}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2024. Available from: https://theses.cz/id/9rfnie/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Marketing comunication / Marketing comunication
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