Návrh Cause Related Marketingu pro firmu Kiwi.com – Yulia Kolotey
Yulia Kolotey
Bachelor's thesis
Návrh Cause Related Marketingu pro firmu Kiwi.com
Cause Related Marketing suggestion for Kiwi.com
Abstract:
V této bakalářské práci je navrženo použití konceptu Cause Related Marketing pro společnost Kiwi.com popisem její pozitivního vlívá v na zlepšení společenské aktivity. Koncept byl zkoumán studiem teoretických základů, provedením analýzy zkoumáním současných příkladů její aplikace Českými i zahraničními společnostmi, studium výsledků výzkumu vlivů koncepce za účelem určení jeho účinnosti.Abstract:
This diploma project is designed to form a proposal to use the concept of Cause Related Marketing for the Kiwi.com company by describing it's positive influence in the case of social activity improvement. The concept was considered through the studies of theoretical bases, analisis of the real use cases of implementation by the Czech and foreign companies, examination of the concept influence research …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 5. 2018
Thesis defence
- Supervisor: PhDr. Jiří Nesiba, Ph.D.
- Reader: Martin Přibyl, Ph.D.
Citation record
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Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Bachelor programme / field:
Economics and Management / Global business and management
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