Stakeholderská analýza ve strategické analýze – Ing. Renata Jagošová
Ing. Renata Jagošová
Bachelor's thesis
Stakeholderská analýza ve strategické analýze
The use of stakeholder analysis in strategic analysis
Abstract:
Předmětem bakalářské práce „Stakeholderská analýza ve strategické analýze“ je analyzovat přínos stakeholderské analýzy ve strategické analýze. V teoretické části je popsán vývoj přístupů ke strategické a stakeholderské analýze a teoretické postupy při vnitřní a vnější analýze podniku a SWOT analýza. Praktická část je věnována strategické analýze vybraného podniku včetně stakeholderské analýzy. V závěru …moreAbstract:
The subject of this bachelor thesis is the use of stakeholder analysis in strategic analysis. The theoretical part describes development of approaches towards strategic and stakeholder analysis and theoretical methods of analysis of the internal and external environment and SWOT analysis. The practical part is dedicated to strategic and stakeholder analysis of chosen company. In conclusion of the theses …moreKeywords
Stakeholderská analýza strategická analýza analýza vnějšího prostředí analýza vnitřního prostředí PEST analýza Porterův model pěti sil SWOT analýza Stakeholder analysis strategic analysis analysis of the external environment analysis of the internal environment PEST analysis Porter's five forces analysis SWOT analysis
Language used: Czech
Date on which the thesis was submitted / produced: 21. 5. 2012
Identifier:
https://is.muni.cz/th/clawg/
Thesis defence
- Date of defence: 26. 6. 2012
- Supervisor: Ing. Ondřej Částek, Ph.D.
- Reader: Ing. Viliam Záthurecký, MBA
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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