Beláň Beláň

Bachelor's thesis

Podniková strategie

Business strategy
Abstract:
The aim of the bachelor thesis, which is focused on the strategic analysis of the company Kofola Československo a.s. is the evaluation of the conditions in which the company is currently located, the analysis of the micro and macro environment of the company, the determination of a new strategy for the future period and the compilation of recommendations for the subsequent development of the company …more
Abstract:
Cieľom bakalárskej práce, ktorá je zameraná na strategickú analýzu spoločnosti Kofola Československo a.s. je vyhodnotenie podmienok v ktorých sa podnik aktuálne nachádza, analýza mikro a makro okolia podniku, stanovenie novej stratégie do budúceho obdobia a zostavenie odporúčaní pre nasledovný rozvoj podniku.
 

Keywords

Kofola SWOT analýza BCG stratégia podniku nápoje PESTE tržná hodnota SWOT analysis business strategy drinks market value
 
Language used: Slovak
Date on which the thesis was submitted / produced: 26. 4. 2022
Identifier: https://is.ambis.cz/th/y2low/

Thesis defence

  • Date of defence: 30. 5. 2022
  • Supervisor: prof. Ing. Pavel Tomšík, CSc.
  • Reader: Ing. Radka Šperková, Ph.D.

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