Impact of External Communication on Consumer Buying Behavior – Hemisha Patel
Hemisha Patel
Master's thesis
Impact of External Communication on Consumer Buying Behavior
Abstract:
The buying behaviour of the ultimate consumer refers to Consumer Buying Behaviour. Shopping habits, purchasing behavior, the brands bought earlier, reference from his friends and family specificities and characteristics of the retailers he visits are some of the factors that influence the individual in what he is and in his decision-making process. Each one of these factors cause the ultimate result …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2019
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
Citation record
ISO 690-compliant citation record:
PATEL, Hemisha. \textit{Impact of External Communication on Consumer Buying Behavior}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/a11iif/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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