Bc. Jana Kučerová

Bachelor's thesis

Nekalá reklama v České republice

Unfair Advertising in Czech Republic
Abstract:
Rozbor právní úpravy reklamy v České republice, historické a ekonomické souvislosti. Rozbor právní úpravy v České republice a příklady nekalé reklamy.
Abstract:
Analysis of the legal frames of the advertising in the Czech Republic, historical and economical connection. Analysis of the legal frames of the hidden advertising in the Czech Republic and examples of the unfair advertising.
 

Keywords

Reklama Etický kodex reklamy Rada pro reklamu nekalá reklama skrytá placená reklama redakční reklama product placement podprahová reklama agresivní reklama guerilla marketing virální marketing.
 
Language used: Czech
Date on which the thesis was submitted / produced: 15. 10. 2010

Thesis defence

  • Date of defence: 9. 6. 2011
  • Supervisor: JUDr. Milan Závurka, Ph.D.

Citation record

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Kučerová, Jana. Nekalá reklama v České republice. Pardubice, 2010. bakalářská práce (Bc.). Univerzita Pardubice. Fakulta ekonomicko-správní

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Institution archiving the thesis and making it accessible: Univerzita Pardubice, Fakulta ekonomicko-správní
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University of Pardubice

Faculty of Economics and Administration

Bachelor programme / field:
Economics and Management / Enterprise Management

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