Project Of Email Marketing Campaign for Selected Company

Natalia Vataman

Diplomová práce

Abstract:

Nowadays email marketing is being considered as a cost-effective marketing tool for different organizations to market their products or services. Purcari wine is an old wine brand in Moldovan market. The purpose of this thesis is to suggest the new market expansion strategy and overall marketing strategy for Purcari wine in Moldova by introducing an email marketing campaign. The thesis will analyze the current marketing situation of Purcari wine and formulate the strategy of email marketing project, which can help company for acquisition or retention; This paper is more focused on acquisition email marketing, marketing designed to win rather than retain customers.

Abstract:

Nowadays email marketing is being considered as a cost-effective marketing tool for different organizations to market their products or services. Purcari wine is an old wine brand in Moldovan market. The purpose of this thesis is to suggest the new market expansion strategy and overall marketing strategy for Purcari wine in Moldova by introducing an email marketing campaign. The thesis will analyze the current marketing situation of Purcari wine and formulate the strategy of email marketing project, which can help company for acquisition or retention; This paper is more focused on acquisition email marketing, marketing designed to win rather than retain customers.

Keywords

Wine market, email marketing campaign, mailing list, targeting, segmentation, acquisition.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 4. 2016

Zveřejnit od: 18. 4. 2016

Obhajoba závěrečné práce

Univerzita Tomáše Bati ve Zlíně

Fakulta managementu a ekonomiky

Magisterský studijní program / obor:
Economics and Management / Management and Marketing