Budování corporate indentity vybraného podniku pomocí nástrojů IMK – Bc. Kristýna Pospíšilová
Bc. Kristýna Pospíšilová
Master's thesis
Budování corporate indentity vybraného podniku pomocí nástrojů IMK
Building a Corporate Identity of the chosen company using the tools IMC
Abstract:
Diplomová práce se zabývá problematikou corporate identity. V teoretickém hledisku je zde řešena důležitost prostředí včetně analýz jako je SWOT, PEST či Porterova analýza pěti sil, komunikační mix a public relations. V rámci corporate identity jsou rozebrány její subsystémy - corporate design, communication a culture. Vlastní práce je aplikována na společnosti SAP spol. s r. o. zabývající se převážně …moreAbstract:
The diploma thesis deals with issues of corporate identity. The theoretical aspect points out the importance of the environment including analyzes such as SWOT, PEST or Porter's analysis of five forces, communication mix and public relations. Within corporate identity, subsystems such as corporate design, communication, and culture are addressed. The main work is applied to SAP spol. s r. o. which …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier:
https://is.vsfs.cz/th/elc6v/
Thesis defence
- Date of defence: 4. 6. 2018
- Supervisor: doc. Ing. Aleš Hes, CSc.
- Reader: Ing. Petra Jílková, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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