Ing. Marcela Kučerová

Master's thesis

Management kvality ve službách cestovního ruchu

Management of quality in tourism services
Abstract:
Diplomová práce se věnuje tématu managementu kvality ve službách cestovního ruchu, a to především ve dvou oblastech. Jednak jde o klasifikační systém ubytovacích zařízení a dále o systém kvality služeb uplatnitelný obecně pro veškeré podniky služeb v cestovním ruchu. V práci je uveden teoretický přehled metod řízení kvality, mezi jinými koncepce TQM, s důrazem na model excelence EFQM, a dále např. …more
Abstract:
This diploma thesis is focused on the topic of quality management in tourism services, primarily in two areas. First, it is a classification system of accommodation facilities. Second it is a system of quality of service applicable generally to all service businesses in tourism. The paper gives a theoretical overview of quality management methods, among others, the concept of TQM, with emphasis on …more
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 12. 6. 2014

Thesis defence

  • Date of defence: 27. 8. 2014
  • Supervisor: Ing. Jiří Sysel, Ph.D.
  • Reader: Ing. Pavel Attl, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze

Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry